"To me style is just the outside of content, and the content the inside of style, like the outside and the inside of the human body.  Both go together, they can’t be separated.” Jean-Luc Godard

Studio 5050 was founded in the summer of 1995 by Despina Papadopoulos.  The original mission was to explore and stretch the boundaries of fashion, design, technology, art and philosophy.  The task was arduous and capacious.  From the start, Studio 5050 embraced the attitude of risk and celebrated the power of collaboration.  Intense brainstorming soon followed with the inclusion of Ion Constas a political scientist/MBA and aspiring filmmaker, along with Helena Papadopoulos, a writer, critical theorist and independent curator.  Soon Studio 5050 became a vibrant collective. Out of the incessant questioning and re-questioning emerged new and exciting products and a mounting client base.

day to day Studio life

Studio 5050 welcomes the novel and speculative and encourages its fruition: emergent technologies wrapped in seductive style.  Here at the Studio our interns provide energy and fresh perspectives.  Their visions of style, competing and shared, help circumscribe what is hip and what may soon be hip.  Their ability to navigate new and complex technologies boosts the Studios capacity to evaluate and incorporate them into current and future projects.